“KOBACO’S MEDIA REP SERVICE ENSURES THE PUBLIC SERVICE
NATURE AND THE DIVERSITY OF BROADCASTING"
KOBACO engages in broadcast advertising sales for 24 terrestrial DMB operators and 37 terrestrial broadcasting companies, such as KBS, MBC, SBS, local broadcasting, educational broadcasting, and religious broadcasting companies. Based on the stable revenue source provided by KOBACO, these broadcasting companies can focus on producing and scheduling programs and providing news, as well as producing a wide variety of programs.
REALIZING THE PUBLIC SERVICE NATURE OF BROADCASTING AND ENSURING DIVERSITY OF THE BROADCASTING CULTURE
The prime objective of broadcast advertising sales is to stably provide a revenue source to broadcasting companies so that broadcasting companies can produce programs and prepare for the future without any financial worries or external interventions. By engaging in advertising sales for KBS, MBC, and SBS, as well as local broadcasting and religious broadcasting companies, which are competitively weak in the market, KOBACO is helping terrestrial broadcasting companies produce high-quality programs. Advertising revenue enables them to break away from excessive program rating competitions or business pressure. KOBACO has recently launched the advertising sales office for terrestrial DMB operators, enabling these operators to cut their initial investment costs and quickly and fully establish DMB in the market, thereby taking a leading role in the digitalization and advancement of broadcasting.
OFFERING EFFICIENT ONE-STOP SERVICES FOR CUSTOMERS
Purchasing advertising time blocks is a complicated process, which requires visiting a number of broadcasting companies, collecting various informational materials, and analyzing the effects of placed advertisements. This complicated and cumbersome process that advertisers and ad agencies need to go through is made into one-stop services provided by KOBACO.
KOBACO offers a wide selection of choices in broadcast advertisements by using strengthened flexibility in pricing, various discounts, and programs that guarantee advertising results. Also, KOBACO provides scientific and systematic data, such as information on program ratings, analysis of consumer lifestyles, and analysis of advertising expenditures by business type, thereby enabling the establishment of media strategies and evaluation of advertising results.
CONTRIBUTING TO THE NATIONAL ECONOMY BY STABILIZING MARKET PRICES AND DEVELOPING SMALL- TO MEDIUM-SIZED COMPANIES
Broadcast advertising time is a market that is limited by law. Broadcast advertising time cannot be flexibly operated according to demand. It is thus a market that requires intervention by a mediator when there is an exponential growth in demand to stabilize the price. As a fair mediator in the broadcasting ad market, KOBACO stabilizes market prices and reduces the burden on corporations by preventing excessive increases and assigning reasonable advertising rates. KOBACO has also put into place a variety of measures to support small- to medium-sized companies and venture companies that face difficulties in placing broadcast advertisements, and is sparing no effort toward helping these companies grow to become a central part of our nation's economy.
OPERATING VARIOUS CS SYSTEM
KOBACO’s sales activities always care for customers’ satisfaction first. We put every possible effort to satisfy our customers. These efforts include the operation of on & off-line CS center, regular CS monitoring system, CS committee and so on.
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