“ESTABLISHING A FOUNDATION FOR DEVELOPMENT BY BUILDING
A BROADCAST ADVERTISING INFRASTRUCTURE"
KOBACO is making major efforts to establish an infrastructure for development of the advertising industry. Easily handling broadcast ad transactions online, without limitations of time or space; easily downloading various related informational materials, as well as forecasting and preparing for the market based on accurate, public materials... To KOBACO, this is not the future but the present.
THE BROADCAST ADVERTISING E-BUSINESS PORTAL, ADport
ADport is an innovative e-Business brand of KOBACO. It includes KOBAnet(an electronic commerce system for broadcast advertising), KODEX(a digital advertising material transmission system), and KOWin(a portal service for customers). ADport is a commonly used infrastructure in the broadcast advertising industry that is utilized by terrestrial broadcast companies, ad agencies, and analysis companies. All the specific processes involved with broadcast advertising, ranging from purchasing advertising time blocks to issuing tax invoices is carried out through ADport. Its efficiency and convenience have gotten a high level of appreciation from our customers. KOBACO has drawn up plans to continue its efforts so that ADport becomes the No. 1 brand in the industry by building a marketing decision-making system and adopting an automatic monitoring system.
KOBAnet, AN ELECTRONIC COMMERCE SYSTEM FOR BROADCASTING ADVERTISING
KOBAnet is an electronic commerce system created by KOBACO. Those who engage in broadcast advertising transactions can easily handle the various tasks related to broadcast advertising. They can make purchase requests and sales transactions, perform searches for program scheduling information and view sales information.
KODEX, A DIGITAL BROADCAST ADVERTISING MATERIAL TRANSMISSION SYSTEM
KODEX brought innovation to the distribution of broadcast advertising materials. It has transformed the earlier broadcast advertising material distribution structure, which involved delivering analog tapes offline into a digital online transmission structure. KODEX has considerably improved work efficiency and productivity. Also a digital archive was created. The adoption of KODEX has resulted in cost reductions of approximately 3.5 billion won annually since analog tapes no longer need to be copied, as well as saving about 400 million won annually on delivery services. Other relevant labor costs have also been reduced by 2.3 billion won annually.
KOWin, A CUSTOMER PORTAL SERVICE
By operating KOWin, the portal for customers, KOBACO collects customer opinions and suggestions in real time. KOBACO does its utmost to boost customer satisfaction through actively managing customer opinions and providing feedback on system relevant matters as well as the overall broadcast advertising system. Through KOWin, customers can assess a wide range of information such as program ratings information, sales data and airtime sales knowhows. Customers can also use the C&P Bank (a CM & Program archive) to search for information on the latest programs and commercial messages.
