Kobaco (Korea Broadcast Advertising Corporation)

2011

- 30th anniversary of the founding of KOBACO

- Development of PEI(Program Engagement Index), which is the nation's first program engagement index

2010

- The opening of sales of virtual and indirect advertisement, due to the legislation of related bill

- Kobaco received a presidential citation for '2010 venture business prize'

2009

- The opening of Adpot (online sales system)

2008

- The opening of Korean Advertising Museum

- Began to represent OBS

- Former Namhangang Training Institue renamed as kobaco Training Institute

2007

- KOBACO ranked No. 1 in customer satisfaction among state-run organizations

- New CI established

2006

- Began to represent terrestrial DMB broadcasters

- Korea Advertising Culture Center opened

- Volume 300 of ‘Advertising Information’ published

- ADport, KOBACO’s innovative brand launched

2005

- Reopened the Namhangang Training Institute

- KODEX (broadcast advertising material transmission system) launched

2004

- New KOBACO vision announced

2003

- KOBAnet, the electronic broadcast advertising sales system officially launched

- Knowledge management adopted

2002

- Began to represent KBS-2FM and the Jeju Broadcasting System (JBS)

- Special broadcast advertising sales plan offered during the 2002 FIFA World Cup Korea/Japan

- Branch offices established in Gangwon and Jeju

2001

- Ceremony held in celebration of the 20th anniversary of the founding of KOBACO

- Began to represent Gangwon Television Broadcasting (GTB)

2000

- KOBACO management slogan established

- Audience Rating Audit Committee launched

- Standard broadcast advertising code established

- Annual broadcast advertising revenue handled by KOBACO reached 2 trillion won

- Support for broadcast advertising by venture companies expanded

1999

- GS(Global Standard) sales system put into effect

- Began to represent Won Buddhism Broadcasting System (WBS)

- KOBACO joined the European Group of Television Advertising (EGTA)

1998

- Construction of the Korea Broadcast Building completed

- Broadcast advertising by venture companies began to be supported

- A 10-year anniversary edition of the ‘Advertising Research’ published

1997

- Began to represent the Jeonju Television Corp. (JTV), Kyungin Broadcasting Ltd. (iTV), Chongju Broadcasting Corp. (CJB), Kyonggi Broadcast (KFM), Education Broadcasting System (EBS), and Ulsan Broadcasting Corp. (UBC)

1995

- Began to represent the Pusan Broadcasting Corp. (PSB), Kwangju Broadcasting Co. (KBC), Taegu Broadcasting Corp. (TBC), and Taejon Broadcasting Corp. (TJB)

1993

- Began to represent Far East Broadcasting Corp. (FEBC)

1991

- Broadcast advertising code of ethics established

- Began to represent SBS

- A ten-year compilation of public service advertisings published

1990

- Public Fund Management Committee established

- Began to represent Buddhist Broadcasting System (BBS) and Pyonghwa Broadcasting Corp. (PBC)

1989

- Began to represent Christian Broadcasting System (CBS)

- Advertising Academy received official approval from IAA as an educational institute

1988

- Quarterly publication ‘Advertising Research’ launched

1987

- Advertising Academy opened

- Advertising Library opened

1985

- Korea Press Center construction completed

1984

- Namhangang Training Institute opened

1981

- Korea Broadcast Advertising Corporation (KOBACO) established

- Korea Broadcast Advertising Awards established and implemented

- Began to represent KBS and MBC

- Public Service Advertising campaigns conducted

- Broadcast Advertising Conference (currently Public Service Advertising Committee) launched

- Monthly magazine ‘Advertising Information’ launched