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  • 제목
    Korea Advertising Expenditure Research (2020)
  • 번호
    29
    작성일
    2021-10-12
    작성자
    관**
    조회수
    3806

Hi, all!

 

I have attached <Korea Advertising Expenditure Research> conducted on 2020.

Please refer to the following attachment for further details. 

 

The Status of Advertising Market 2019. (Unit: Hundred milion won) Broadcasting 26.1%(3,771billion won) = pp: 20,021(53%), Terrestrial TV: 12,447(33%), Radio: 2,085, SO: 1,391, IPTV: 1,243, Satellite Broadcasting: 500, DMB: 23 , Print 16.4%(2,373 billion won) = Newspapers : 19,397(82%) , Magazines: 4,333(18%) , Online 45.2%(6,521.9 billion won) = Mobile: 46,503(71%) , Internet(PC) : 18,716(29%), , Others 3.5%(504.2 billion won) = Life & Living : 2,148(43%) , DM : 1,191(24%) , Employ ment Information : 960(19%) , Broadcast Production Companies : 744(15%) , Outdoor 8.7%(1,256.8 billion won) = Transportation : 5,114(41%) , Bill boards : 3,705(29%) , Entertainment: 3,012(24%) , Others(Outdoor) : 737 Total Advertising Spending 2019. 14,426.9 billion won
 

If you have any questions regarding the research, please feel free to contact KOBACO Media Data Team(+82-2-731-7416) for more information.

 

Thank you very much!

 

 

The Status of Advertising Market 2019. (Unit: Hundred milion won) Broadcasting 26.1%(3,771billion won) = pp: 20,021(53%), Terrestrial TV: 12,447(33%), Radio: 2,085, SO: 1,391, IPTV: 1,243, Satellite Broadcasting: 500, DMB: 23 , Print 16.4%(2,373 billion won) = Newspapers : 19,397(82%) , Magazines: 4,333(18%) , Online 45.2%(6,521.9 billion won) = Mobile: 46,503(71%) , Internet(PC) : 18,716(29%), , Others 3.5%(504.2 billion won) = Life & Living : 2,148(43%) , DM : 1,191(24%) , Employ ment Information : 960(19%) , Broadcast Production Companies : 744(15%) , Outdoor 8.7%(1,256.8 billion won) = Transportation : 5,114(41%) , Bill boards : 3,705(29%) , Entertainment: 3,012(24%) , Others(Outdoor) : 737 Total Advertising Spending 2019. 14,426.9 billion won    
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