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  • 제목
    Korea Advertising Expenditure Research (2021)
  • 번호
    521
    작성일
    2022-03-16
    작성자
    관리자
    조회수
    17106

Hi, all!

 

I have attached <Korea Advertising Expenditure Research> conducted on 2021.

Please refer to the following attachment for further details. 

 

The Status of Advertising Market 2020. (Unit: Hundred milion won) Broadcasting 24.7%(3,484billion won) = pp: 18,917(54%), Terrestrial TV: 11,066(32%), Radio: 2,330,  SO: 1,145, IPTV: 1,025, Satellite Broadcasting: 332, DMB: 26 , Print 13.6%(1,920 billion won) = Newspapers : 15,934(83%) , Magazines: 3,267(17%)  ,  Online 53.3%(7,528 billion won) = Mobile: 56,890(76%) , PC : 18,394(24%), , Others 2.5%(352 billion won) = Life & Living : 1,437(41%) , Employ ment Information : 935(27%) , DM : 718(20%) , Broadcast Production Companies : 430(12%) , Outdoor 5.9%(836 billion won) = Transportation : 3,757(45%) , Bill boards : 2,921(35%) , Entertainment: 1,074(13%) , Others(Outdoor) : 606. Total Advertising Spending 2020. 14,120.3 billion won
 

If you have any questions regarding the research, please feel free to contact KOBACO Media Data Team(+82-2-731-7474) for more information.

 

Thank you very much!

 

 

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