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  • 제목
    Korea Advertising Expenditure Research (2022)
  • 번호
    791
    작성일
    2023-01-30
    작성자
    관리자
    조회수
    12502

Hi, all!

 

I have attached <Korea Advertising Expenditure Research> conducted on 2022.

Please refer to the following attachment for further details. 

The Status of Advertising Market 2021. (Unit: Hundred milion won) Broadcasting 26.1%(4,053billion won) = pp: 2,182,364(53.8%), Terrestrial TV: 1,359,684(33.5%), Radio: 259,767(6.4%),  SO: 109,012(2.7%), IPTV: 107,056(2.6%), Satellite Broadcasting: 32,978, DMB: 2,195 , Print 13.0%(2,021 billion won) = Newspapers : 1,708,087(84.5%) , Magazines: 312,679(15.5%)  ,  Online 51.6%(8,004 billion won) = Mobile: 6,223,908(77.8%) , PC : 1,779,736(22.2%), , Others 3.3%(510 billion won) = Life & Living : 141,306(27.7%) , Employ ment Information : 245,757(48.2%) , DM : 71,847(14.1%) , Broadcast Production Companies : 50,803(10.0%) , Outdoor 6.0%(930 billion won) = Transportation : 382,669(41.1%) , Bill boards : 351,470(37.8%) , Entertainment: 136,694(14.7%) , Others(Outdoor) : 59,365(6.4%) Total Advertising Spending 2021. 15,517.4 billion won

 

If you have any questions regarding the research, please feel free to contact KOBACO Media Data Team(+82-2-731-7417) for more information.

 

Thank you very much!

 

 

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